Freelance Digital Analyst

Overview

Imaginative, curious, and adaptable — you sweat the small stuff, because you know that great design is in the details.

You are creative, inspired, and driven to produce innovative design. You are self-motivated — you have a true passion coupled with the exceptional ability to translate the vision of our clients into high quality and impactful imagery. Such talent and ingenuity make you the right fit for this unique Freelance Digital Analyst role with GSW.

The Digital Analyst leads and manages the ongoing search (SEO/SEM) and Analytics (measurement/reporting) needs for a large number of brands/clients. In this role, you will own ongoing insights and critical recommendations to evolve the businesses we support.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys. Named a Top Workplace in Columbus by CEO Magazine, our employees are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.

Responsibilities

Search:

• An understanding of web analytics, tag management system, SEM, SEO and display advertising
• Ability to partner with cross-functional teams across agency, partners and clients
• Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
• Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
• Keep abreast of SEO / SEM tools, trends, tactics, and strategies and communicate them to internal teams and external clients
• Keyword research and evaluation to support both Organic and Paid programs
• Copywriting and copy optimization for search-specific deliverables
• Analyzing and optimizing bids, creative copy and landing pages to maximize paid search effectiveness

 Analytics:

• Design and execute measurement and reporting activities, build out reusable reports and dashboards, and provide relevant and timely insights and recommendations
• In-depth, hands-on experience in aggregating, manipulating and visualizing data into actionable insights
• Clear, concise reporting of identified KPI’s with a focus on measurable action points
• Enhance and develop tagging specs for existing campaigns, new site functionality or deeper analyses
• Identifying client objectives and mapping suitable analytics solutions, ensuring that all required performance data can be reliably tracked and reported.
• Providing consultancy on campaign tagging and providing consultancy on campaign tagging and additional on-site tracking
• Providing guidance to data analysts to produce marketing dashboards via Google Drive, Excel and various APIs (e.g. Google Analytics)

General:

• Lead reporting calls (search / analytics) for clients, including communicating key metrics, goal attainment and optimization opportunities
• Set and manage expectation of client and internal teams, provide consistent and effective support to existing and new business opportunities
• Responsible for the quality of deliverables
• Monthly / quarterly strategic report creation

Job Requirements

• 2 – 4 years relevant experience – of online advertising experience is required; experience working with relevant search engine toolsets and analytics platforms
• Bachelor’s degree or equivalent experience preferred
• Deep experience leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics, Unica)
• Understand SEO/PPC and paid search best practices and how search engines index and evaluate website content
• General understanding of channel planning, multi-channel marketing, digital ecosystem or digital strategy as it relates to customer experience.
• Strong knowledge of and experience with AdWords, adCenter, Google Analytics, and other platforms and analytics tools
• Possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationships
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Ability to think critically about complex relationships and strategies and identify trends and opportunities

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

Freelance employees are eligible to participate in the Company 401k match and may be eligible for benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements. Syneos complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance employees.  

The hourly rate for this position ranges from $40 to $50/hr.  The base rate range represents the anticipated low and high for this position – the actual rate will vary based on factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. 

Syneos Health has a voluntary COVID-19 vaccination policy.  We strongly encourage all employees to be fully vaccinated.  Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees.  These employees are required tosubmit proof of vaccination to Syneos Health and maintain compliance with these requirements.