Senior Brand Designer

Overview

As a Senior Brand Designer at GSW, you will deliver informed, compelling, and innovative design solutions to your team and the client, every time. You will help lead the design discipline to ensure that final design deliverables improve the bottom line. You are imaginative, curious, and adaptable — you sweat the small stuff, because you know that great design is in the details. You can juggle multiple projects at a time and organize your workload accordingly. You are self-motivated — you have a true passion coupled with the exceptional ability to translate the vision of our clients into high quality and impactful design. Such talent and ingenuity make you the right fit for this role with GSW.

The Senior Brand Designer actively lives the GSW vision for the role of design by creating solutions that maximize the impact of the brand. You have a passion for typography, an in depth, working, academic knowledge of proper design practices and principles, visual trends and shifts in design, He/she actively collaborates with the core team, under the leadership of the Design Director and Associate Design Directors, to fulfill the creative vision for the client. The Brand Designer works closely with the Associate Design Director and Sr. Brand Designer to create on brand design solutions that achieve the strategic goals for the brand. The Brand Designer is expected to collaborate closely with the Creative Team to create and maintain brand equity through design choices that meet the business needs of the brand. The Senior Brand Designer is proficient and competent enough to manage a project on their own with a CD or DD if necessary.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys. Named a Top Workplace in Columbus by CEO Magazine, our employees are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.

Responsibilities

• Helps lead the Design Discipline at GSW.
• Creates design solutions for traditional and digital executions – understands brand hallmarks, identity development, typography, design theory, etc.
• Works with the Associate Design Director and Design Director to leverage new approaches and design tools for the Creative and Design Teams.
• Researches design processes, methodologies, and historical and current trends in design and creates solutions that are grounded in rational thinking.
• Collaborates to explore and execute Design Theme and Brand Architecture.
• Works effectively within team relationships.
• Understands the importance of budgets and timelines while delivering innovative design solutions.
• Helps Design Director and Creative Directors with pitches and new business opportunities.

Job Requirements

Education

• BFA/Combined degree and in design or an adjacent creative field.
• Industry experience of 7 years or more

Skills

• Promotes healthy workplace environment conducive to design.
• Contributes conceptually, when necessary to creative ideation.
• Overseeing and creating all design elements, from the initial conception to final delivery
• Review the work of junior designers and interns to give guidance and feedback
• Use your strong eye for aesthetics and visual details to ensure a quality final product
• Listen to design needs, come up with ideas and communicate them to clients and other members of the team
• design tasks and provide support for junior-level design team members
• Maintain high standards of quality and make sure only the best work is released to clients
• Collaborate across the organization to drive up standards of digital creativity
• Able to explore Brand Architecture solutions

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 

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