Paid Media Manager

Updated: February 20, 2023
Location: Nationwide, United States
Job ID: 147474

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in 2014, we started by building something revolutionary: a global network of patient-focused communities, giving us direct access to qualified patients covering virtually every major therapeutic area. Since then, we've continued to grow those patient communities while working side by side with sites and patients to build industry-leading tools and services that make clinical trials easier for the world. The Paid Media Manager is the owner and expert of multiple advertising channels used to contribute referrals and prescreens to enrolling studies.


  • Deploy strategies within their high-volume channels to meet the expected target conversion and prescreen goals for each study assigned to them by the Advertising Director.
  • Amongst the team of advertising strategists, this position along with the rest of the team will provide coaching and occasional oversight to Advertising Coordinators to achieve overall enrollment goals on all studies.
  • Be the expert on the tactics you own, such as Facebook, Craigslist, Google Ads, etc
  • Cooperate with Advertising Director to develop campaign planning strategies
  • Deliver prescreens into active, enrolling studies
  • Develop new tactics to add to the overall volume of prescreens
  • Mentor junior Advertising Managers

Job Requirements

  • BS/BA in Marketing, Communications or similar
  • 3+ years of experience in digital advertising and specifically paid media
  • Strong computer skills in Microsoft Office Suite
  • Self-starter who takes ownership of their success and uplifts the team through coaching
  • Understanding of industry, medical terminology, customer, and patient base

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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