Media Planner

Updated: December 13, 2022
Location: Nationwide, United States
Job ID: 146456

Not ready to apply?
Join our Talent Network


The Media Planner supports the integrated media team and has the responsibility to create and implement omnichannel media campaigns across multiple advertising platforms and publishers. They develop consistent, quality omnichannel media plans with careful attention to campaign budgets. Media planners will work directly with vendors and publishers to ascertain the latest and greatest capabilities and offerings for our clients. Media planners possess excellent project management oversight and exhibit attention to detail to meet or exceed campaign deadlines. Media planners will work to provide optimization recommendations for clients and work to support our internal account teams to best evolve and optimize our strategic omnichannel media.

This individual owns the media planning and execution tasks across key pharmaceutical clients while working directly with both internal and external stakeholders. This position will report to the Director, Media Strategy 

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.


Media Planning and Buying

  • Approaches media plans from a holistic media perspective, putting the strategy first
  • Demonstrates knowledge of all media channels, keeping up with new trends in the marketplace
  • Traffics and QAs all media campaigns to ensure accuracy and on-time launch
  • Monitors the daily performance and spend of campaigns to ensure accurate impression and KPI delivery
  • Owns financial reconciliation process and updates billing trackers and invoice management
  • Ensures delivery of error free reporting
  • Proposes optimizations and test and learns; oversees the implementation of flawless optimizations with media vendors and publishers
  • Develop and issue Insertion Orders (IOs) using approved language and approach
  • Manages organized media campaign flowcharts with attention to detail and an eye for continuous development
  • Promotes the media offerings of Syneos Health internally and externally, selling in the media capabilities where applicable


Systems & Tools

  • Hands-on experience with ad technologies including ad serving, ad-verification, and 3rd party data providers is required
  • Familiarity with data visualization tools is a plus
  • Experience with ad serving solutions, tag management and operations
  • Knowledge of research tools and capabilities

Job Requirements

  • Bachelor’s degree with a minimum of 3 years of progressively senior experience in integrated media planning or buying.
  • Prior experience within an agency in the role of media planning or buying
  • Candidates should be knowledgeable in digital buying
  • Excellent presentation skills, and history of successful client engagements
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • Strong analytical abilities and quantitative skills
  • Pharmaceutical experience a must. 

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 


Not ready to apply?
Join our Talent Network

Click here to enable personalized experience


Inside Syneos Health

Tell Us About Your Candidate Experience! Get In Touch