Paid Media Manager

Updated: November 16, 2022
Location: Nationwide, United States
Job ID: 146229

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Overview

Our mission to make a difference in the world by getting new treatments to people faster through education and innovative technology.
When we launched StudyKIK back in 2014, we started by building something revolutionary: a global network of patient-focused communities, giving us direct access to qualified patients covering virtually every major therapeutic area.

Since then, we've continued to grow those patient communities while working side by side with sites and patients to build industry-leading tools and services that make clinical trials easier for the world.

Responsibilities

The Paid Media Manager is the owner and expert of multiple advertising channels used to contribute referrals and prescreens to enrolling studies. A proficient Paid Media Manager will deploy strategies within their high-volume channels to meet the expected target conversion and prescreen goals for each study assigned to them by the Advertising Director. Amongst the team of advertising strategists, this position along with the rest of the team will provide coaching and occasional oversight to Advertising Coordinators to achieve overall enrollment goals on all studies.
  • Be the expert on the tactics you own, such as Facebook, Craigslist, Google Ads, etc.
  • Cooperate with Advertising Director to develop campaign planning strategies
  • Deliver prescreens into active, enrolling studies
  • Develop new tactics to add to the overall volume of prescreens

Job Requirements

  • Education level: BS/BA in Marketing, Communications or similar
  • Experience: Minimum 3 year of experience in digital advertising and specifically paid media
  • Personal characteristics: Self-starter who takes ownership of their success and uplifts the team through coaching

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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