Strategy Director

Updated: November 21, 2022
Location: Santa Monica, CA, United States
Job ID: 145244

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Overview

Welcome to GSW Los Angeles (LA), the land where storytellers dream and WONDERMORE. WONDERMORE is our personal motto - our curiosity about audiences, brands and the world is what lets us deliver the best strategic thinking with provocation to successfully shape market categories, position and launch brands, and deliver unparalleled customer experiences.

This Strategy Director role merges foundational brand strategy and customer experience/engagement strategy to harness the skill of both worlds and grow your career in ways you have dreamed of. It’s where you’ll collaborate with senior team members (SVPs & VPs) to identify strong brand opportunities and craft inspirational POVs, briefs and engagement plans. It also includes being able to work with other team members spanning medical, media, data science, behavioral science and creative. Given our west coast presence and number of team members, this will be a highly visible role with cients and team that you can show the very best you have to offer.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

Responsibilities

If you are a natural wonderer and the following are areas you can’t wait to:

  • Articulate audience facts into deep meaningful human truths / insights
  • Effectively develop market research approaches and point of views
  • Recommend positioning brands that connect to audience emotions and rational thought
  • Translate positioning into meaningful messaging/communication architecture to provoke desired beliefs, feelings, and behaviors that are in the interest of brands we serve that set our creative writers up for what they do best
  • Craft inspiring creative briefs to fuel the passion of our creatives to fuel their very best thinking
  • Create customer journeys across different audiences to see where informational and brand gaps exist
  • Identify the micro-moments of truth that matter on customer journey and the opportunities that those represent
  • Collaborate with cross-functional departments (e.g., creative, data science and media) to craft multi-channel narratives that unfold within the customer’s curated ecosystem for optimal brand experiences
  • Create measurable experiences that drive engagement through connected interactive explorations that designed to be sticky, drive motivation, and increase a brand’s value

We can’t wait for you to share with us your unique ways of fulfilling these responsibilities and pulling from past experiences.

Job Requirements

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we take into consideration transferrable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. 

As an experienced brand and CX strategist, our ideal candidate will have: 5-8+ years of experience in the following:

  • Brand/marketing strategy, consulting/business strategy, research/analysis, innovation and/or client service
  • Being comfortable with both qualitative and quantitative data
  • Having strong writing and presentation skills
  • Having strong proficiency in PowerPoint
  • Showing passion for understanding customers/audiences and how that can be applied to brand
  • Showing passion for the health sector and working in a health company (including all sub-sectors of health)
  • Working understanding of Customer experience fundamentals:
    • Crafting audience personas/profiles based on technographic and demographic
  • Basic media in order to partner with our in-house Media Strategist effectively
  • Data driven.  Can sift through data to find insights and partner with Advanced Analytics to help define a strategy, as well as measure the result
  • Basic UX principles
  • Accessibility compliance a plus
  • Paid Search, Paid Social and SEO a significant plus

 Qualities We Look For 

  • Commitment to candor and curiosity
  • An unwillingness to settle for the status quo
  • Motivated to grow (personally) and drive growth (innovation)
  • Love of being a change agent and teaching others
  • Drive to do work that makes a difference in people’s lives

Preference given to candidates with experience in:

  • Working knowledge of at least one of the following MarTech platforms to guide CX Strategy design possibilities:
    • Marketo, Salesforce Marketing Cloud, Adobe Experience Manager

 

GSW turns against the premise of doing the “same old.” Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

GSW is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job. 

 #LI-JB2


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