National Business Director

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Updated: October 31, 2022
Location: Philadelphia, PA, United States
Job ID: 145559

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You provide the vision, set the pace and inspire success.

There's one thing you do that’s exceptional: lead. You formulate a plan and focus your team to solve the unsolvable, beat the unbeatable and come out on top. Your capacity to creatively strategize, motivate sales professionals, and elicit achievement makes you the right fit for this National Business Director role with Syneos Health.


The role will be accountable for building, leading, and managing a high performing field-based Sales Team and overseeing all commercial field sales activities. The selected candidate will have direct responsibilities for the development of strategic and tactical plans and directing the execution of those plans to meet and exceed performance goals. All strategies and tactical plans are executed in full compliance with all applicable laws and regulations when representing product(s) to healthcare providers. The experienced professional will be highly proficient in engaging key customers at all assigned accounts. This individual will work with field-based and home-office teams including, but not limited to Training, Marketing, Market Access and Sales Operations to drive the commercial strategy and overall performance of the assigned brand.

The National Business Director is expected to build a high-performance sales organization while fostering a culture of accountability, collaboration, and a sense of urgency towards the achievement of desired goals and outcomes. The ideal candidate will have expert knowledge of all market trends and business dynamics.

  • Hire, develop, and lead a high-performing Sales Team to meet the evolving needs of customers and drive business results
  • Lead cross-functional account planning for successful execution of launch strategy
  • Drive strategies, tactics, and initiatives that result in increased engagement with customers
  • Direct the development and execution of a customer engagement plan aligned with product launch strategies and tactics
  • Compliantly work cross-functionally with home-office teams and field management to maximize brand adoption and growth within key accounts, including the successful execution of promotional activities
  • Continuously builds clinical acumen as well as an understanding of the reimbursement environment, and product institutional distribution to lead a targeted strategy in assigned region.
  • Partner with the data and analytics team to maximize the use of data and reports that enable precision customer targeting and the highest level of customer service.
  • Conduct regular regional / national business reviews to evaluate performance against established objectives.
  • Participates in strategic planning and sales forecasting. Provides market insights, trends, competitive activity and conditions. Analyzes and reports changing needs within the Field Team for training, sales programs and field assets.
  • Ensures customer expectations are exceeded; develops business plans that fit the continuously changing marketplace.
  • Plans, forecasts, and oversees regional operating budgets, while actively monitoring expenses as part of overall P/L management.
  • Coaches, develops, and ensures focus and alignment with functional and company goals.
  • Ensures all promotional activities are conducted with the highest degree of ethics, meeting all legal and compliance requirements and standards.

Job Requirements

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we take into consideration transferrable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities. 

Along with demonstrated initiative, resourcefulness and a results-oriented mindset, the ideal candidate has:

  • Bachelor's degree in Business, Biological Sciences, or related discipline; advanced degree preferred
  • Minimum 10 years of pharmaceutical sales experience with at least 5 years of 2nd line or national pharmaceutical sales management experience with demonstrated success in product launches and building high-performance sales teams
  • Direct experience working with key opinion leaders and/or executive-level customers of high influence in large practices, hospitals, and community networks
  • Demonstrated success working in a small to mid-size biotech company, reflecting an entrepreneurial culture and innovative mindset.
  • Demonstrated track record of success, leading teams, and developing talent.
  • Prior home-office experience in Marketing, Sales Operations, Training, and/or Market Access preferred
  • Strong organizational skills to maintain a high level of productivity and priority-setting in order to deliver on organizational goals
  • Proven ability to think strategically and work with a high level of integrity
  • A highly effective collaborator who understands the importance of team collaboration with all company stakeholders
  • Establish and maintain effective clinical acumen to facilitate rapport with KOLs, community HCPs, institutional/IDN leadership.
  • Product marketing, specialty pharmacy and payer experience is a plus
  • Ability to travel up to 50% domestic
  • Able to meet credentialing requirements for access to academic institutions, medical facilities, and organizations that are in the assigned territory. These may include, but are not limited to, background checks, drug screens, and proof of immunization and/or vaccinations. Failure to meet all requirements may prevent an employee from performing all essential job responsibilities.

Interviews may be conducted in person at an on-site interview location. For any in person interviews, local Covid safety guidelines will be followed.

At Syneos Health, we believe in providing an environment and culture in which our people can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality of life balance.

Why Syneos Health? Join a game-changing global company that is reinventing the way therapies are developed and commercialized. Here, each day brings an opportunity to take ownership of a new challenge. Teaming with some of the most talented clinicians in the industry, you'll improve patient outcomes and work in a dynamic environment to create better, smarter, faster ways to get biopharmaceutical therapies to patients. By joining Syneos Health, you’ll be connected to our multitude of career paths and pipeline of employment opportunities.


WORK HERE MATTERS EVERYWHERE | How will you accelerate pharmaceutical sales?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)

As a healthcare company we have an important responsibility to protect individual and public health. Except in those locations where state or local law impacts this vaccination requirement, this position will require individuals to be fully vaccinated against COVID-19 as part of their job responsibilities unless an exemption can be confirmed based on a medical condition, sincerely-held religious belief, or other reasons recognized by applicable law. Submission and approval of an exemption request does not necessarily guarantee that an accommodation can be provided for any specific job.

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