Vice President, Brand Strategist

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Updated: September 22, 2022
Location: Westerville, OH, United States
Job ID: 144348

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Genicos is currently looking for a Vice President, Brand Strategist.



  • Implement and create strategic best practices for an oncology-focused advertising agency
    • Market and customer analysis, competitive audits, development and moderation of workshops; ongoing surveillance of relevant oncology therapeutic areas; development of creative briefs; development of brand and engagement strategies for oncology products
  • Contribute to new business growth/opportunity realization in conjunction with Account and Creative team leads at Genicos and other Comms organizations
  • Assist in the creation of new brand and strategic models
  • Participate in all senior-level aspects of individual accounts: client relations, strategic sessions
  • Create internal and external relationships that continually increase utilization of the Strategy department  

Job Requirements

  • Experienced with oncology – comfortable with the language associated with different tumors and their management; how drugs are approved through different regulatory strategies;  know who are  or able to quickly identify oncology treatment decision-makers and their influencers; comfortable finding, analyzing, summarizing credible oncology resources – publications, guidelines, and abstracts; able to create and evaluate market research tools like discussion guides and reports;
  • Demonstrate proactive thinking regarding oncology trends in diagnosis, patient/referral journeys, treatment patterns, communications to and among oncology decision makers (digital, social, personal and non-personal)
  • Self-directed—able to schedule and manage all job responsibilities with little oversight
  • Must be team-oriented
  • Must have well-rounded skill set: client relationships, intra-network relations; clear and concise writing, strong presentation skill
  • Must be a good “juggler”—able to handle multiple projects simultaneously
  • Must have excellent communications skills: listening, articulation, writing, mediation


Required experience

  • Experienced working within a multifunctional, vendor-status environment that requires continual partnering with Account, Creative, and Digital/engagement as well as client-facing
  • Minimum of 3 years industry experience in a position where leading brand strategy development was an integral aspect of the job

I understand that if I am made an offer of employment, it will be conditioned on my demonstration  I am fully vaccinated OR I plan to initiate vaccination by my start date AND be fully vaccinated within 4 weeks of start date against the COVID-19 virus.   

IMPORTANT: I understand that if the role for which I am applying requires extensive in-person contact with colleagues, health care providers, clients and other medical professionals who have stringent vaccination requirements that all Syneos Health employees with whom they partner be fully vaccinated and will not accept or consider any exemptions.  I understand I can request an exemption from Syneos Health’s vaccination requirement based on a qualifying medical condition or sincerely-held religious belief. However, in the event that I successfully obtain an exemption, I understand that it is highly unlikely that I will be able to adequately perform the essential functions of this position without imposing an undue hardship on Syneos Health due to the clients’ demands.

Genicos is part of Syneos Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators. We work in scalable, collaborative teams that partner across disciplines and geographies to deliver integrated communications strategies that accelerate brand performance. In today’s fast-changing and complex environment, success lies in making connections: between science, emotion, and technology; between data, design and human insight. We’re able to make those connections because our medical communications, digital, advertising, public relations, data science, research and market access specialists work closely with each other and with healthcare experts, including physicians, pharmacists and advocates. Together, we are the connected healthcare partner tapping rich insights to drive innovation, change behavior and pioneer a new era of accountable marketing.

Syneos Health Communications is powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life.

WORK HERE MATTERS EVERYWHERE | How will you accelerate bringing new therapies to patients?

Syneos Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled) 

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