Provides creative expertise and excellence that will lead to successful verbal branding solutions that strategically identify, address, and solve a client’s business needs.
Direct creative decisions for internal and external parties by leading brainstorming discussions, and selecting / recommending insightful names within a given list.
Invent highly creative brand names using experience in etymology, linguistics, and word play
Generate impactful, innovative, break-through on-strategy names, brand lines, brand drivers, and other verbal branding deliverables.
Assist clients with selecting the verbal branding deliverables that deliver against their business needs and strategies.
Manage brand names through trademark, URL, and other legal screening processes, or give guidance to clients per project scope.
Help develop and deliver client proposals and presentations, live or via teleconference
Assist with initial contact of prospective clients at senior levels and then analyze and understand their naming/nomenclature needs.
Present Addison Whitney’s capabilities in a professional and articulate manner and play a significant role in crafting and delivering new business pitches with the consultant team.
Promote understanding of naming and nomenclature strategy and its relevance in marketing.
Offer support and coverage across the organization as an extension of Verbal Branding to fulfill the company’s overall objectives.
Maintain a presence as a positive addition to the organization and supporter of Operational and Corporate initiatives to benefit company growth.