Vice President, Strategy & Insights

Updated: November 5, 2018
Location: Charlotte, NC, United States
Job ID: 1854

Overview

Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty.

 

We seek to drive value beyond conventional measures. As a global branding firm deeply rooted in multiple industries, we’ve helped clients for over 25 years capture marketplace opportunities and establish sustained differentiation through creative naming, imaginative design, comprehensive brand strategy and insightful market research.

 

Our depth and breadth of clients reaches across multiple industries, including consumer, B2B, technology, healthcare, pharmaceuticals, finance and hospitality. Utilizing our unique and interactive creative process, we have developed some of the world’s leading brands. 

Develop and present strategies that assist Addison Whitney clients in solving brand-related challenges, including creation of materials, managing production of materials, and certain oversight aspects of the project process including cross-functional team management from proposal phase to final recommendations. Projects include the following at the corporate, divisional and product levels: brand equity assessments, brand positioning and messaging, brand portfolio strategy including brand architecture strategy, nomenclature strategy and product naming strategy, and brand implementation planning. Clients span a variety of industries, primarily healthcare, B2B services, industrial, technology and consumer.

Responsibilities

INTERNAL RESPONSIBILITIES

  • Continuous Improvement

    • Look for opportunities to optimize existing processes and deliverables to better meet client needs

    • When appropriate, develop and implement new deliverables and processes to maintain Addison Whitney’s leadership in the industry and capitalize on market opportunities

       

  • New Business Development

    • Conduct project scoping calls to understand client challenges and needs

    • Work with consultants to determine the appropriate project steps and pricing for potential clients

    • Assist in development of proposals and pitch presentations for potential brand strategy clients


 

  • Project Management

    • Manage the flow of work of multiple projects to ensure internal and external deadlines are met and deliverables are of high quality

       

  • Team Development

    • Provide training to brand strategy and cross-functional team members on principles of brand strategy,  best practices, and ongoing understanding of the value of strategy in decision making

       

      EXTERNAL RESPONSIBILITIES

  • Client Interaction

    • Build client relationships that facilitate trust and additional opportunities for Addison Whitney

    • Develop brand strategy workshops and lead workshop activities in conjunction with consultants

    • Develop brand strategy options for clients reflective of clients’ business strategy

    • Develop client-facing presentations outlining strategy options, recommendations and analysis

    • Conduct analysis of potential brand strategy options to identify the most viable option(s)

    • Help consultants present and defend findings and recommended strategies

    • Take part in ongoing review calls with the client’s project team

    • Develop presentations to aid clients in securing executive buy-in for recommended strategies

    • Develop brand launch plans

    • Develop final client products/deliverables, including brand education, guidelines for positioning, messaging and portfolio strategy, brand decision trees, brand strategy implementation and product naming guidelines

    • Work with consultant to ensure projects are satisfactorily concluded

    • Uncover additional opportunities where Addison Whitney’s capabilities could continue to help our clients

       

  • New Business Development

    • Work with consultants to pitch Addison Whitney’s brand strategy capabilities to potential clients

    • Present to potential new clients with the goal of establishing rapport, demonstrating expertise, and influencing the awarding of new business

       

  • Research Focused

    • Assist in the development of brand equity assessment research and questionnaires

    • Analyze and interpret primary market research data to identify potential brand strategy opportunities for clients

    • Create internal and external interview questionnaires and conduct executive, employee and customer interviews

    • Conduct internal and external brand audits and present findings

    • Review and analyze existing research and present findings

Job Requirements

  • Bachelor’s degree required 
  • 15+ years marketing or branding experience, at least 5 of which should be in a senior management capacity
  • Creative, analytic and strategic thinking
  • Proactive, curious thinker
  • Not satisfied with the status quo
  • Produces top-quality work under pressure
  • Ability to interpret and analyze market research data to make clear strategy recommendations
  • Ability to build consensus among multiple groups
  • Strategic Vision: Sets and maintains high standards commensurate with Addison Whitney strategic expectations
  • Presentation Skills: Is effective and dynamic in a variety of formal presentation settings: one-on-one, small/large groups, with peers, direct reports and supervisors; is effective in selling creative rationale and work both inside and outside of the organization; instills respect and can manage meeting flow during presentations          
  • Demonstrating Ownership and Proactive Behavior: Demonstrates ownership of assigned work by continually coming up with new ideas proactively; ability and willingness to show ownership of work.
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