Senior Vice President, Group Account Director

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Updated: December 11, 2018
Location: Columbus, OH, United States
Job ID: 1165


The SVP will be responsible for retaining and growing multiple accounts and brand relationships, maximizing marketing potential for clients and agency profitability. 


Client Retention & Growth

  • Deeply understands clients’ culture, needs, opportunities so as to add maximum value
  • Forms and maintains senior-level client relationships
  • Impacts day-to-day agency work so as to maximize value
  • Identifies organic and inorganic growth opportunities within current and connected client relationships
  • Engages executive management with critical client concerns and opportunities
  • Facilitates agency performance evaluation, development plans, and MBO plans; holds frequent development discussions to optimize client relationships
  • Attends key client meetings, market research, and thought-leadership meetings providing senior, strategic points of view.

Staff Development

  • Sets high standards of service, work product, value-add
  • Develops reporting personnel so they are prepared and equipped to move up to the next level of client management (addressing any performance issues).
  • Direct report personnel management
  • Fulfills management duties as a senior member of the management team

Marketing Excellence

  • Leads clients in identifying and understanding brand barriers and strategic vision in collaboration with strategy and creative leads; challenges strategies and directions not aligned with the brand objectives.
  • Leads clients to provide an environment for ultimate agency strategic and creative communication value
  • Strategic planning and consultation with senior-level clients
  • Identifies and manages integrated inVentiv services opportunities for the client.
  • Partners with creative, strategic and operational leadership team for maximum client and agency value
  • Oversees relationships with other marketing partners of clients, as required.
  • Addresses conflict and celebrate success; sets clear team priorities, explains brand objectives and strategies.
  • Defines success in terms of the whole team; pushes tasks down to empower others; shares ownership and visibility.

Agency Profitability

  • Manages a book of business, optimizing individual accounts and business as an aggregate
  • Financial reporting and staffing
  • Manages profitability and conducts fee negotiations.
  • Manages gross income, maximizes profitability, and staff.

New Business

  • Cultivation of new business opportunities
  • inVentiv cross-selling, new business development, and revenue growth—for both new and existing clients.
  • Obtains new business from existing and prospective accounts.
  • Stays current with industry news and competitive environment to continually expand knowledge.
  • Participates and leads new business opportunities as assigned

Job Requirements

  • Bachelor’s degree required; MBA or advanced degree preferred.
  • 12+ years’ relevant client and/or agency experience in marketing or other related disciplines, with 5 years in a senior management position; experience in managing and developing direct reports; proven track record and completed significant work as a VP or equivalent.
  • Performed at a director-level position or above in previous position.
  • Must be able to travel up to 60 percent of the time.
  • Experience working on any and all of the following: pharmaceutical brand launch; professional marketing (e.g. direct-to-physician, managed care/healthcare plans, devices, pharmacies, etc.); and consumer marketing (e.g. direct-to-patient, relationship marketing, consumer).
  • Effectiveness with top management: Can deal comfortably with senior executives; understands how top executives think and process; can determine the best way to get things done with executives by talking their language and responding to their needs.
  • Negotiation skills: Can negotiate skillfully in tough situations with both internal and external groups; can win concessions without damaging relationships; can be both direct and forceful as well as diplomatic; gains trust quickly; has a good sense of timing.
  • Strategic acumen: Brings forth strategic problem solving across business needs
  • Business development experience and demonstrated success; comprehensive knowledge of Syneos solutions and application to all aspects of pharmaceutical marketing, research, and sales.

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