Freelance Jr. Copywriter

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Updated: October 14, 2018
Location: Philadelphia, PA, United States
Job ID: 490

Overview

The Junior Copywriter assists the lead Copywriter and shares the responsibility for (assigned) Brand concept, writing, and presentation of all projects for assigned accounts. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives.

Responsibilities

(Duties may include, but not limited to all or some of the following)
• Brand owner at the Junior Copywriting level
• Partners with core team Junior Art Director on brand and concept development
• Demonstrates ownership of assigned brand by continually coming up with new ideas
proactively
• Collaborates with creative, account services, production, and extended team members
• Helps implement copy brand mandatories and consistencies in writing style
• Owns brand copy revisions
• Assists in providing direction to external collaborators, such as broadcast producers and
directors
• Acts as a hands-on copywriter
• Demonstrates ownership of assigned tasks by continually striving to perfect his/her craft
• Keeps up to date with trends in branding, marketing, advertising, and related
communications industries
• Keeps up to date with trends within the industries specific to assigned brands
• Is knowledgeable about products and services specific to assigned brands

Job Requirements

• 1-2yrs advertising experience. Healthcare experience is REQUIRED.
• Proficiency in critical software—primarily Microsoft Word
• College degree with 1 – 2 years of training and/or experience developing design-based
solutions in the marketing industry, with healthcare experience a plus
• Aptitude for creating advertising copy that is on strategy and effective
• Demonstrates an ability to use digital media as a creative vehicle
• Has an understanding of the different copywriting needs that are required of various
media/formats
• A familiarity with User Experience (UX) design is preferred
• Ability to manage the creative process, workflow, workload, and resources among copy
group
• Conceptual Creativity: Ability to think in abstract terms; can make connections between
unrelated notions; can formulate innovative ideas where others cannot; seen as original
and value-added in brainstorming sessions; can creatively apply conceptual platforms to
all off- and on-line media
• 360-Degree Channel Marketing Mind-Set: Sees the complete media picture; familiarity
with leveraging and combining all media to promote a brand
• Understanding and Implementing Direction: Can understand creative direction based on
objectives and executes creative work effectively. Communicates workload appropriately
based on skill sets and talents; communicates well with others on workload issues &
needs, the progress of work and results
• Industry Application: Picks up on technical things quickly; is good at learning new
industry, company, product, and/or technical knowledge developments of the client's
business as well as the agency business; has the functional and technical knowledge and
skills to do the job at a high level of accomplishment

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