Vice President, Account Director

Updated: October 19, 2018
Location: Columbus, OH, United States
Job ID: 6DcoxYML5fM9

Overview

Building brands for specialized markets is our focus here at The Navicor Group. And in the complex world of oncology and immunology, this is no small feat. Making a difference in these areas requires more than a passing interest. It takes commitment. It takes a depth of understanding. It takes a specialist. In fact, it takes a team of specialists dedicated to oncology and passionate about turning patients into survivors. This is exactly what you'll find at The Navicor Group.

Position Title

Vice President, Account Director

Business Unit

Navicor

Position Category

Account Management

Position Type

Full Time

Overview

The VP Account Director is a member of the agency's senior management team and is responsible for providing leadership on one or more healthcare and/or pharmaceutical industry accounts, including owning the management of client-agency relationships, strategic vision and guiding its application to tactics, staff, and profitability. The VP/AD is a primary component of the account leadership team, partnering with both the medial and creative leads along with internal teams, bringing value to the agency clients by leveraging their resources.

Description of Duties

Core Key Behaviors:

• Demonstrate leadership by doing: This lets you understand and set the pace of the team and stay sharp on the business. It means, when required, a willingness to roll up your sleeves during critical moments and delve into the work at hand while providing a strategically sound vision and appropriate solutions.
• Take yourself out of the equation: Sometimes the most effective leadership is to get out of the way and let others shine. Great leaders are both quick to accept accountability and to give others responsibility and credit.
• Have a feel for your team's pulse: Pressure creates change, vision, and leadership. Taking on tough challenges shapes better business leaders. But great leaders understand what motivates their teams most effectively. They know when to push and when to back off. Understanding the difference is critical.
• Keep your leadership informed: As an agency senior leader, living a philosophy of transparency and honesty is important. People want to know where you're taking them and why, and they want to see signs of progress. Don't let your supervisors be blindsided even when you have to deliver bad news.
• Be there for your teams: Someone quietly knocks at your door and asks, "Hey, got a minute?" Great leaders always say yes - even when it's not convenient. If you want people to look after you, look after them. People follow leaders they trust. "Tough love" may be a cliché but it's a sound philosophy. Ask questions, challenge thinking, and dispense Kleenex without judgment. Most of all remember - do what you say you'll do.

Overall Team Leadership
• Takes a lead role in fostering a partnership between agency planner and creative leadership resulting in strategic insight and vision that achieves the client's goals.
• Partner with creative leadership and their teams to pull promoting the creative product and vision.
• Addresses conflict and celebrates success; sets clear team priorities, explains brand objectives and strategies, monitors progress and measures outcomes.
• Defines success in terms of the whole team; pushes tasks down to empower others; shares ownership and visibility.
• Keeps executive management apprised of critical client concerns and opportunities; presents brand review.
• Stays in tune with individual direct report needs and concerns. Helps provide a gateway to staff development and career growth.

Client Management
• Strategic planning and consultation with client(s)' brand champion.
• Present/pursue high-quality deliverables on behalf of the agency client's strategic needs. Strategic partner with agency clients on brand vision. Leads client in identifying and understanding HCP and patient insights, guides message development, provides understanding of the brand barriers in collaboration with planners and creative lead; challenges strategies and directions not aligned with strategic positioning of the brand.
• Oversees relationships with other marketing partners of clients, as required.
• Facilitates agency performance evaluation and development plans.
• Attends appropriate client meetings, market research, conventions/congresses, and communicates key learning to team and client; actively participates in promoting and defending the agency's point of view.
• Help clients solve problems and find new ways to communicate with their key audiences.

Financial Management
• Financial reporting including month-over-month forecasting and accountability.
• Maximizing profitability for sleeve of business.
• Manage staff utilization.

Steward of Innovation
• Partner with agency Innovation Strategy team with the intent of staying ahead of the digital/technology curve, while routinely bring appropriate trends and insights to the agency's clients.
• Help clients solve problems and find new ways to communicate with their key audiences.

Organizational Responsibilities
• Demonstrates business development (new or organic) experience and the ability to manage cross sections of agency resources while driving towards and meeting critical timelines and expectations.
• To continually expand knowledge, stays current with advertising and pharma news/trends and competitive environment.
• Communicates agency policies and significant developments to staff.
• Participates in activities to generate the annual business plan for the company.
• Fulfills management duties as a senior member of management, including personnel management and development.

Minimum Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years' advertising agency experience in pharmaceutical marketing or other related disciplines, with 5 years in a management position; experience in managing and developing direct reports; proven leadership record with financial acumen, and established ability to work collaboratively in a multi-faceted organization.

Key Competencies

• Performed at a director-level position or above in previous position.
• Must be able to travel frequently.
• Experience working on any or all of the following: pharmaceutical brand launch; professional marketing (e.g., direct-to-physician, managed care/healthcare plans, devices, pharmacies, etc.); and consumer marketing (e.g., direct-to-patient, relationship marketing, consumer), across multiple platforms.
• Specific industry or therapeutic expertise (as required by client).
• Effectiveness with top management: Can interact comfortably with senior executives; understands how top executives think and process; can determine the best way to get things done with executives by talking their language and responding to their needs.

Negotiation skills: Can negotiate skillfully in tough situations with both internal and external groups; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly; has a good sense of timing.

EEO Statement

Syneos Health, Inc. is an Equal Opportunity Employer that values the strength that diversity brings to the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information or any other protected status. If you require accommodation due to a disability in order to complete the application process, please contact our EEO Administrator at 781-425-4600 or by email at CorporateHumanResources@syneoshealth.com

City

Columbus

State/Region

Ohio [OH]
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