Senior Copywriter

This job posting is no longer active

Updated: March 16, 2018
Location: New York, NY, United States
Job ID: 9CsQWMia3dPJ

Overview

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand Joining Forces Brings Unparalleled Talent Together Under Top Leadership.

Michael Austin and Nick Capanear will be leading the creative at GSWNY!

GSW turns against the premise of doing the "same old." Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse
backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason.
We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, "speak people" is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

Broadcast Company Name

GSW Worldwide

Position Title

Senior Copywriter

Business Unit

GSW Worldwide

Position Category

Creative - Copy

Position Type

Full Time

Years of Experience

3+yrs

Strategy

Sourced

Overview

GSWNY is seeking a Senior Copywriter for a key cardiovascular brand at the agency.

As a lead copy team member, the Senior Copywriter takes responsibility for (assigned) Brand concept, writing, and presentation of all projects for assigned accounts. This includes being aware of current communications technology and media channels, including digital, and having the vision to utilize them creatively for meeting brand marketing objectives. Also provides supervision, mentorship, guidance and support to copywriters within the Core Team.

Description of Duties

• Brand owner at the Senior Copywriting level
• Partners with Senior Art Director on brand and concept development
• Demonstrates ownership of assigned brand by continually coming up with new ideas
proactively
• Collaborates with creative, account services, production, and extended team members
• Collaborates with, oversees, implements and is keeper of copy brand mandatories and
consistencies in writing style
• Provides direction to external collaborators, such as broadcast producers and directors
• Owns brand copy revisions
• Acts as a hands-on Copywriter
• Keeps up to date with trends in branding, marketing, advertising, and related
communications industries
• Keeps up to date with trends within the industries specific to assigned brands
• Is knowledgeable about products and services specific to assigned brands

Key Competencies

• Brand owner at the Senior Copywriting level
• Partners with Senior Art Director on brand and concept development
• Demonstrates ownership of assigned brand by continually coming up with new ideas
proactively
• Collaborates with creative, account services, production, and extended team members
• Collaborates with, oversees, implements and is keeper of copy brand mandatories and
consistencies in writing style
• Provides direction to external collaborators, such as broadcast producers and directors
• Owns brand copy revisions
• Acts as a hands-on Copywriter
• Keeps up to date with trends in branding, marketing, advertising, and related
communications industries
• Keeps up to date with trends within the industries specific to assigned brands
• Is knowledgeable about products and services specific to assigned brands

EEO Statement

PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand Joining Forces Brings Unparalleled Talent Together Under Top Leadership.

Michael Austin and Nick Capanear will be leading the creative at GSWNY!

GSW turns against the premise of doing the "same old." Our culture is focused on collaborative, meaningful advertising and day-to-day interpersonal interaction. We value the diverse
backgrounds of our team members, and everyone has the opportunity to provide input and be heard. GSW is comprised of creative, motivated individuals who are all here for a reason.
We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency.

At GSW, "speak people" is part of our every day. Our employees are inventing ways to go further, faster, thus giving purpose to liberating ideas within healthcare advertising.

City

New York

State/Region

New York [NY]

Country

United States [US]

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